If all the gear you are purchasing is full price then you may need to order from another device, browser, and/or network as there could be a firewall in place preventing the discount from going through.
Also, keep in mind that discounts will not apply to Tribe subscriptions, Tribe buy pack patches from prior months, items already on sale, or bundles.
In addition to that, if you have a bundle in your cart, discount codes will not apply to any other items that are at full price. In this situation, we suggest checking out all of the full priced gear in a separate cart with the discount code instead.
If you continue to have issues checking out after trying those steps, please let us know at team@goruck.com and we will be more than happy to help!